Getting members of the media to cover your game is harder than ever, which is why organizers of the 2017 Game Developers Conference have lined up a great talk from a video game PR veteran about how to do just that.
ICO Partners’ Thomas Reisenegger has done PR for games like League of Legends, Smite, Paladins, and Endless Space 2. In his GDC 2017 talk “Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky'” will deconstruct why why some games get more time in the spotlight while most struggle to get noticed.
What does good media coverage even look like and why do certain stories start spreading automatically? Reisenegger will show you, and share his own 5 “golden rules” on how to get your game covered. These recommendations are based on data and years of practical PR experience for indie and AAA games, as well as interviews with well-known journalists from outlets such as Waypoint by VICE, Guardian and influencers.
And there’s lots more to come! Conference officials look forward to announcing more GDC 2017 sessions spanning a diverse array of game industry issues in the months ahead. For now, don’t miss the opportunity to save money by registering early — the deadline to register for passes at a discounted rate is January 25, 2017. GDC 2017 itself will take place February 27th – March 3rd at the Moscone Center in San Francisco.For more information on GDC 2017, visit the show’s official website, or subscribe to regular updates via Facebook, Twitter, or RSS.Gamasutra and GDC are sibling organizations under parent UBM Americas
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